Cookie Policy

Last updated: 9 July 2026

This Cookie Policy explains how BrandPoint Life ("we", "us", or "our") uses cookies and similar tracking technologies when you visit brandpoint.life. It should be read alongside our Privacy Policy, which provides additional information about how we collect and process personal data. By continuing to use our website, you consent to the use of cookies as described in this policy, except where your consent is required and has not been given.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period or until you delete them).

Similar technologies include web beacons (pixel tags), local storage, and scripts that collect usage information. In this policy, we refer to all such technologies collectively as "cookies".

2. How We Use Cookies

BrandPoint Life uses cookies for the following purposes:

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting privacy preferences, submitting forms, or navigating between pages. Without these cookies, services you request cannot be provided.

Session management and security
Load balancing and server performance
Form submission integrity (including honeypot spam protection state)
Cookie consent preference storage

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous, aggregated information. We use this data to improve site structure, content, and user experience. Analytics cookies may track pages visited, time on site, bounce rates, and referral sources.

Page view and navigation pattern analysis
Device and browser type identification (aggregated)
Error and performance monitoring
A/B testing of website layouts and content

2.3 Functionality Cookies

Functionality cookies enable enhanced features and personalisation. They may remember choices you make (such as language preference or region) and provide improved, more personalised features.

Remembering navigation state and user interface preferences
Storing form field entries during a session (not submitted data)
Video player settings and embedded content preferences

2.4 Marketing and Targeting Cookies

With your consent, we may use marketing cookies to deliver relevant advertisements and measure the effectiveness of our campaigns on third-party platforms. These cookies may track your browsing activity across websites to build a profile of your interests.

Social media platform integration and sharing features
Retargeting and remarketing campaign measurement
Conversion tracking for advertising campaigns

3. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We do not control these third-party cookies. Third parties may include analytics providers, font delivery services (such as Google Fonts), and social media platforms. We encourage you to review the privacy and cookie policies of these third parties for information about their practices.

4. Cookie Duration

The length of time a cookie remains on your device depends on its type:

Session cookies: Expire when you close your browser.
Persistent cookies: Remain for a defined period, typically ranging from thirty days to twenty-six months, depending on purpose.
Consent cookies: Store your cookie preferences for twelve months before re-prompting.

5. Managing Cookies

You have several options for managing cookies:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or alert you when a cookie is being placed. Please note that disabling strictly necessary cookies may affect website functionality, including form submissions and navigation.

5.2 Opt-Out Links

For analytics and advertising cookies, you may use industry opt-out tools such as the Google Analytics Opt-out Browser Add-on or the Network Advertising Initiative opt-out page.

5.3 Do Not Track

Our website does not currently respond to "Do Not Track" browser signals, as there is no industry standard for compliance. We honour cookie preferences set through your browser and any consent mechanisms we provide.

6. Legal Basis

Under Singapore's Personal Data Protection Act (PDPA), we rely on the following bases for using cookies:

Consent: For non-essential cookies including analytics and marketing cookies, we obtain your consent before placement where required.
Legitimate interests: For strictly necessary and some performance cookies essential to website operation and security.

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. The "Last updated" date at the top indicates when the policy was last revised. We encourage you to review this page periodically. Material changes will be communicated through a notice on our website.

8. Contact Us

If you have questions about our use of cookies or wish to exercise your data protection rights, please contact us:

BrandPoint Life
150 Orchard Road #08-01, Orchard Gateway @ Emerald
Singapore 238841
Email: [email protected]
Phone: +65 6384 5629